Evaluating 1 minute music video- Emily Chick

 Music Video Evaluation

The first thing that I am happy about with my music video (the song being Roddy by DJO) is how I mostly stuck to the storyboard that I made prior to filming and editing; the only changes I did make were for the better, such as at the beginning of the video, there was meant to be dialogue between the character and a peer that was not shown on screen. Instead, I used the same two short clips from the end to make it appear as more metaphorical than literal (as demonstrated in my storyboard), representing how the character is going through a vicious circle of peer pressure. Other than this and some minor adjustments, I was able to follow the storyboard to portray a clear and detailed plan. A second factor that I am happy about is my use of lighting. In the video, the only source of lighting (except for a short moment of torch light) was a multi-coloured LED light that moved around the character’s head, representing the lights you would see at a party, as well as the red, blue and purple that indicated intertextuality and payed homage to DJO’s brand identity as well as the emotions they indicate, being melancholy and confusion. A third element I am pleased about is my use of makeup. I used different coloured face paint in the shapes of tears, therefore when different coloured lights showed, it resembled the character crying, which I thought was very effective.

On the other hand, there were a few factors that I would want to improve if I were to redo the music video, one of which being my lack of lip-syncing. Because I used only one set, there were no separate sections of the character lip-syncing. The only part where she did lip-sync was on the lyrics “Roddy step on back from me” before she leaned backwards. I think that I could enhance the meaning of the lyrics as well as the story behind the video if I did include more lip-syncing, and it would also resemble a more conventional music video. A second thing I wasn’t as happy was the amount of lighting. Despite my pride in my use of lighting, there wasn’t much you could see when watching, especially since it was filmed in the dark, meaning that the character’s facial expressions were sometimes harder to see, which may have included when she was lip-syncing, meaning that the audience would have been less able to see her doing so. A third element I would like to improve on was the fact that I only used one setting- inside a drama studio. I think that it would explore the character’s emotions on a deeper basis if I used different places of which I could include more lip-syncing. This would be a lot more effective rather than having a less exciting video consisting of a smaller variety of scenes.